•utaam by Kwam is a street style inspired clothing brand, that prides itself into creating limited edition, innovative, versatile and comfortable street style wear with a bit of sass. As a clothing brand, the message we are conveying to our consumers is to create a community of individuality, duality and self- expression through day to day wear. As an individual I came to the realization that whenever I would purchase clothes from clothing outlets, the clothes would create a trend of sameness. Meaning any other person would have the same piece of garment bought from the same clothing outlet. From a fashion designer perspective, that takes away the substance of individuality and originality.
Up-cycled denim collection: 2019
The up-cycled denim collection was inspired by the love of thrifting apart from the concept of sustainability. It is something I have been doing ever since I had the freedom of buying and choosing my own clothes and curating my own style. To give you a bit of a break down, I thrifted heaps of denim jeans in down-town Johannesburg. Thereafter, I dissembled them and created ’new’ upper wear garments from the dissembled denim jeans.
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